This is the second blog post in a series about building growth systems. After writing about Product & Growth as a fundamental belief system, I will now introduce the concept of sustainable growth systems, why they are relevant and what to consider when going through the process of building them.


It might sound controversial for some people, but I believe almost every product manager should also be a growth manager. That’s especially true for scale-ups trying to build defensibility or for startups focusing on getting traction (post P/M fit).

Don’t get me wrong. I’m not saying that all product teams…


Great, more futurism stuff. Thanks, dude 👌.

First of all, let’s make it clear, I’m at your side. I have also been sick of reading stuff that just triggers me more euphoria and terror. So, this content has primarily been created to help people like us.

Over the past several…


I had been holding that secret for almost two months and the time to uncover it had finally arrived. I was in front of my business partner, one of my best friends, and I had to tell him that I was going to leave our own company.

It was late…


Read the headline again. Isn’t it silly?

You are now probably thinking — How could we even think on product growth initiatives without using metrics? Silly guy.

I absolutely agree, so what’s the deal? BTW, I’m not concerned on sounding silly, smarthead!

Yes, everybody seems to be a data nerd…


Many organisations today are facing continual disruption and have the challenge of keeping pace with the rapid evolution of technology and people’s behaviour.

What the most creative and innovative organisations are doing to better build, launch and manage products that get and keep more customers in increasing uncertainty is to…


The key element in creating a strategy or a plan to grow a product is to have a problem-solving mindset. It’s about sensing uncertainty and understanding which questions we need to answer before diving into building.

It’s also about having a culture of experimentation and hypothesis validation (customer segments, value…


There has been little change in the way well established organisations have been led. …


Foodastic was a trusted community marketplace for people to order housemade fresh meals directly from local chefs and small producers.

Its mission was to help people eat better, at a fair price, where and when they need. …


Everything around us is being disrupted right now. Media, education, entertainment, energy, finance, food, health, retail and transportation just to name a few examples. Startups once considered Unicorns have been disrupted faster than they can respond.

We have now reached a point where even our grandparents realise that the world…

Andre Volkmer

Product Management | Scale-ups | Growth Systems

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